The conceptual website was developed over the course of six weeks as part of the "Web Design and Development" course curriculum in the School of Interactive arts and Technology. The main goal was to develop a website for an abstract company and practice front development planning and implementation techniques ranging from audience research and branding to content development, information architecture, user experience design and code implementation using best practices.
The project was divided into two phases: the initial phase focused on choosing a conceptual business for which the website would be created, analyzing its target audience and their requirements, and starting the web design process with sketching, wireframing, and more detailed mockups. The second phase encompassed the execution utilizing HTML5, CSS3, and JavaScript, converting all brand components into the code and creating a responsive design that will accommodate various devices, including TV, smartphone, and tablet. Moreover, the course instructor asked that all development be coordinated via GitHub, thereby aiding us in learning the most recent web practices and standards for cooperative web development.
My conceptual company offers outdoor apparel and bag products to customers online, so the overall design theme of the website incorporates cool colors and conveys a general impression of nature and a feeling of adventure. The website provides straightforward navigation and product choices in the categories of outdoor apparel and bag products. For standard outdoor jacket apparel, a thorough account of the jacket is given. Moreover, the website provides resources for outdoor sports and hiking activities and assists its users in making informed choices regarding product selection that will best suit their specific outdoor sports and hiking needs. The site incorporates a responsive web design, enabling its users to seamlessly switch between devices with just one URL link.
© Kenneth Lee
